It all started in the early ’90s at a classical radio station in Maine.
 

I began writing and voicing commercial ad copy for local businesses, helping create a kind of “word-of-mouth” buzz in a small, print-heavy market. At the time, the dominant style was the big, polished announcer voice—effective, but not always right for the clients I was working with.
 

So I took a different approach.

 

Instead of sounding like a commercial, I aimed for something more natural—more “pop on by” than broadcast. More neighbor than narrator.

 

That shift made a difference.

 

The ads felt more human. More relatable. And people started responding—not just to the businesses, but to the way they were being heard. They mentioned the spots. They remembered them. And just like that, we were off and running.

 

After my years in radio, I moved into PR and event sales, and eventually became a wedding officiant, consultant, and coordinator—continuing to work with select voiceover clients along the way.

That early instinct—to make things feel natural, human, and genuinely heard—still shapes every read today.